consulting
ACHIEVE YOUR GOALS WITH STRATEGY
Explore the transformative effects of strategic planning and execution through Krystal Shanell's diverse portfolio, which ranges from nonprofit initiatives to high-profile ventures.
Project Management
Trae Day
As Project Manager, Krystal oversees all planning, production, and operational logistics for the annual Trae Day Weekend, a multi-day event attracting over 10,000 attendees and dozens of celebrity participants.
Her leadership includes:
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Project management of 20 event production within a 4 day span.
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Building and managing six-figure event budgets.
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Overseeing venue coordination, permits, security, and logistics.
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Leading teams of vendors, volunteers, and sponsors.
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Directing partnerships with corporate sponsors, city agencies, and community organizations.
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Delivering post-event impact reports that strengthen sponsor renewals and public partnerships.
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Managing celebrity guests travel, accommodations, and event hosting management.
Nonprofit Development
Disaster
Relief
Since 2017, Krystal has managed Relief Gang, a disaster relief and preparedness initiative responding to hurricanes, floods, freezes, fires, and community crises across the entire United States.
Her scope of work includes:
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Coordinating rapid response teams, volunteers, and emergency logistics.
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Managing partnerships with FEMA, the City of Houston, and corporate donors such as Walmart, H-E-B, and Chick-fil-A.
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Overseeing the procurement and distribution of millions of dollars in aid and essential supplies.
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Leading recovery efforts and long-term community rebuilding operations.
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Creating standard operating procedures and risk mitigation frameworks for future disaster activations.
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Providing disaster relief services to more than 20,000 individuals each year.
Her leadership in high-stress, time-sensitive environments demonstrates her capacity to organize complex systems, mobilize resources quickly, and sustain operational excellence under pressure.
Organizational Development
Business Management
Through her leadership, Bright Beginnings Academy transitioned from concept to a fully operational, state-licensed, early education center recognized for its regulatory excellence, structured systems, and well-trained staff. Krystal’s dual expertise in business management and project execution continues to sustain the center’s operational growth and compliance success.
