ABOUT
KRYSTAL
FORGET WHAT YOU HEARD ABOUT PLAYING IT SAFE
With over 2 decades of accounting experience, I understand the principals of profitability. As a serial entrepreneur, motivational speaker, and a organizational development coach, I detail services like SOP development, workflow optimization, and team structuring.
MY WHY BEHIND THIS MISSION
Too often we fail to build the framework needed to be sustainable and successful. Instead, we focus on short-term gains and immediate results, overlooking the importance of laying a solid foundation. To truly profit, it is essential to invest time and effort into developing strategies that ensure long-term stability and growth. That is why I am here and why I do what I do!
xoxo Krystal
SEEN IN:
The Journey
Who Is Krystal Shanell?
Krystal Shanell empowers visionaries to structure, scale, and succeed by building sustainable systems for nonprofits, small businesses, and high-profile ventures. With over 15 years of experience, she is a Master Strategist, Certified John Maxwell Coach, and Organizational Consultant, helping leaders transform disorganized ideas into structured operations.
As a behind-the-scenes strategist, Krystal collaborates with public figures and entrepreneurs to create purposeful brands. Her consulting firm combines compliance, creativity, and excellence. She holds a Business Administration degree with concentration in Accounting, authored books, and founded the nonprofit Purposeful Parents, Inc. Additionally, she is a Texas Mediator and Peer Recovery Specialist. Krystal also created the "Relax, Reset, & Restore" brand, organizing retreats and events for women. A renowned speaker and mediator, she enjoys traveling and spending time with her five children.