About

Empowering visionaries to structure, scale and succeed is the epitome of what she does, Krystal Shanell specializes in building sustainable systems for nonprofits, small businesses and high-profile ventures. ​Krystal Shanell is a Master Strategist, Certified John Maxwell Coach & Speaker, and Organizational Consultant with over 15 years of practical experience in establishing sustainable frameworks for nonprofits, small businesses, and influential public figures. She guides purpose-driven leaders in transitioning from disorganized ideas to structured operations, providing strategic clarity and execution from vision to launch.

​

Operational Leadership for Impactful Initiatives

​

In her role as business manager for rapper and philanthropist Trae Tha Truth, Krystal has led the operational strategy for initiatives like Relief Gang. She has effectively managed logistics for water rescues, distribution of basic needs, sponsorship development, and disaster response efforts since Hurricane Harvey. Her strength lies in converting ideas into tangible impact through intentional systems, compliant structures, and measurable outcomes.

​

Development of Bright Beginnings Academy

​

Krystal is also at the forefront of developing Bright Beginnings Academy, a childcare center in Richmond, TX, initiated by rapper Tokyo Jetz and NFL player Shaquill Griffin. She has overseen every aspect of the project, including contractor and licensing management, staff recruitment, policy formation, and operational readiness. Krystal leads the team while facilitating the Academy's growth.

​

Strategic Support for Purposeful Brands

​

As a trusted behind-the-scenes strategist, Krystal collaborates with public figures, nonprofits, and entrepreneurs building brands with purpose and impactful businesses. Her consulting firm offers a unique combination of compliance and creativity, structure and soul, vision and execution—all grounded in excellence.

​

Krystal holds a degree in Business Administration from Lamar University and is the author of three books. She founded the tax-exempt nonprofit organization, Purposeful Parents, Inc. Additionally, she is a Texas Mediator and a Peer Recovery Specialist. Krystal has created the brand "Relax, Reset, & Restore," which organizes annual retreats, empowering events, and virtual meetups for busy women, helping them learn to rest and maintain a healthy mindset while caring for others. A renowned speaker and certified court mediator, she enjoys traveling and cherishes quality time with her five children.

​